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What is Reputation Management? A‑Z Guide for Local Businesses

This course provides a comprehensive overview of reputation management, explaining how online reviews, social media presence, and search results shape a local business’s public perception. It equips new hire Account Executives with the knowledge to demonstrate the importance of proactive reputation strategies and to guide clients in building trust, attracting customers, and protecting brand integrity.

RP

Review Pulse 360

Course facilitator

Duration
45 min
Lessons
19 lessons
Format
Self-paced

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Understanding Reputation Basics

What Reputation Management Really Is

Lesson 1
2 min

Define reputation management and differentiate it from marketing and PR.

Interactive lessonClear next step